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أفكار وجدت لتبقى: لماذا تصمد بعض الأفكار بينما تموت أخرى

صحراوي منير

بتاريخ

المؤلفين: دان هيث, شيب هيث
الأقسام: التجارة والأعمال, علم نفس, مترجم
عدد الصفحات: 311
دار النشر: الدار العربية للعلوم ناشرون
سنة النشر: 2008
الرقم الدولي للكتاب: 9781400064281

لماذا ترسخ أفكار معينة بينما تموت أخرى؟ وكيف نحسّن من حظوظ نجاح الأفكار الهامة؟ هاتين هما النقطتين الأهم اللتين يناقشهما المؤلفين، حيث يميطان اللثام عن طبيعة الأفكار التي تصمد وبنيتها، ويقدمان أساليب مجرّبة لجعل تلك الأفكار تصمد، عبر خرق الطرق التقليدية الموضوعة، وابتداع "حالات حب استطلاع"، وتطبيق قاعدة "الملموس قابل للتذكّر". لذلك، ولتعميم الأفكار على أشخاص آخرين وجعلها ترسخ في عقولهم، يجب العمل ضمن حدود القواعد التي مكّنت أفكاراً أخرى من النجاح، وابتكار أفكار جديدة وليس قواعد جديدة. وهذه القواعد الست يبحثها الكتاب بإسهاب مورداً أمثلة ونماذج على تطبيقها. وبغض النظر عن مستوى الابتكار الطبيعي لديكم، سيوضح كيف يمكن لمجهود بسيط مركّز أن يجعل أي فكرة قابلة للرسوخ والانتشار، ذلك أن الفكرة القابلة للرسوخ قادرة دائماً على إحداث الفرق، والقواعد الست هي السبيل إلى ذلك.

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_WidgetManager._RegisterWidget('_ImageView', new _WidgetInfo('Image10', 'upload-image', document.getElementById('Image10'), {'resize': false}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML10', 'header-main', document.getElementById('HTML10'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList10', 'header-main', document.getElementById('LinkList10'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList11', 'header-main', document.getElementById('LinkList11'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_AdSenseView', new _WidgetInfo('AdSense1', 'before-blog', document.getElementById('AdSense1'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_AdSenseView', new _WidgetInfo('AdSense2', 'before-post', document.getElementById('AdSense2'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_BlogView', new _WidgetInfo('Blog1', 'blog-post', document.getElementById('Blog1'), {'cmtInteractionsEnabled': false, 'lightboxEnabled': true, 'lightboxModuleUrl': 'https://www.blogger.com/static/v1/jsbin/1625436979-lbx__ar.js', 'lightboxCssUrl': 'https://www.blogger.com/static/v1/v-css/13464135-lightbox_bundle_rtl.css'}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_AdSenseView', new _WidgetInfo('AdSense3', 'ads-post', document.getElementById('AdSense3'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML15', 'ads-post', document.getElementById('HTML15'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML3', 'after-blog', document.getElementById('HTML3'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML4', 'sidebar-static', document.getElementById('HTML4'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML1', 'sidebar-static', document.getElementById('HTML1'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_PopularPostsView', new _WidgetInfo('PopularPosts10', 'sidebar-static', document.getElementById('PopularPosts10'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_AdSenseView', new _WidgetInfo('AdSense5', 'sidebar-static', document.getElementById('AdSense5'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML19', 'sidebar-static', document.getElementById('HTML19'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList1', 'sidebar-static', document.getElementById('LinkList1'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_AdSenseView', new _WidgetInfo('AdSense4', 'sidebar-sticky', document.getElementById('AdSense4'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML21', 'footer-widget', document.getElementById('HTML21'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_LinkListView', new _WidgetInfo('LinkList14', 'footer-widget', document.getElementById('LinkList14'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML23', 'copyright', document.getElementById('HTML23'), {}, 'displayModeFull'));
_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML24', 'jet-options', document.getElementById('HTML24'), {}, 'displayModeFull'));
</script>
</body>*/</style>